Do You Have The Entrepreneurial Spirit? Then Start A Rural Business
But - you say - "I live 20 miles from the nearest town! I can't even call for pizza delivery."
No worries. Distance doesn't matter anymore. A 'rural-preneur' can come from anywhere, live anywhere in the world - in a high-rise apartment in the middle of a metropolis or at the top of a mountain.
It's your attitude toward adaptation that counts. Everyone & every business is inhibited in some way, right? But the principles of running a successful business are the same, no matter if you live an hour away from your suppliers or a mere three blocks.
Why? It used to be said that 'location, location, location' was paramount to success. And that is still very true if you are a brick and mortar business, which depends mostly upon walk-ins and the local folk.
But every option, every resource, every business aid available to those in urban areas is also at your disposal - through the internet.
Your business will succeed because of your passion, determination and the skills you possess.
But don't count out your local community
Your local town likely has many professionals who have many years of success under their belt. Take advantage of their wisdom. How did they succeed in this small town? What experiences made them back up and maybe take another route?
The local mechanic, local market or feed store, the attorney who has represented many of the local folk for 20, 30, 40 years. What about the insurance gal, or the loan officer at the bank down the street?
By befriending them, respecting their experience, you can tap into the wisdom they have gained through the years.
- What is the one thing they feel most contributed to their success?
- What do they think of your choice of business name, or your planned advertising campaign?
- What got them where they are today? Was it great customer service? A small business loan? Taking a sincere interest in people or perhaps involvement in community activities?
Maybe you already have a business started, and it's running 'ok', but you'd like to step it up a bit. Or you are contemplating some new endeavor, but you're not sure how to start?
Well, since this is called 'Rural Woman', I will address issues mainly for those who live and operate their business from their own wide open spaces. But remember, the basic principles of business are the same for everyone.
Be Smart & Start your Business Right
DO NOT give in to the temptation (as I did for too long) of jumping in feet first without considering the potential dangers of starting a business, the quicksand or undercurrent that could sap resources & ruin you in just a few months. Ask yourself ...
- Do I have the right temperament and personality for self-employment?
- Do I know for certain there is potential in my area for my product or service?
- Once off and running, am I willing to learn how to sell, advertise and market?
- Am I passionate enough about this to work hard, put in scads of hours, and make sacrifices?
There is wisdom in calculating each step before proceeding to the next. Your footing will be steady and more secure. Start with rung 3, and you may very well find yourself in a precarious, upside-down situation.
Yes, for sure, country living provides many benefits. And the possibilities for a successful country business are endless.
In recent years many rural women have taken advantage of their acreage, barns, and country setting to setup and run a thriving business. They just set their brains to GO, and they figured it out. Adaptation is the key to success, as one philosopher once said.
You can do it too - no matter where you live! Happy prospecting!
What are your goals? Let us know about your successes and how you achieved it.
Saving America's Mustangs
Oh yes, and as you surf this site, you will find references to a cause near and dear to this rural woman's heart ... the saving of one of our national heritages, descendants of some pioneers instrumental in settling this land -- America's wild mustangs.
Won't you please visit & LIKE my Facebook Page Saving America's Mustangs.